On February 3, at USP’s Museum of Contemporary Art on Av. Pedro Alvares Cabral 130, the exhibit “The Art of Heineken” will be open to the public. One of its attractions is the immersive film developed by O2’s Outras Telas (Other Screens) Group which will be shown in a 360˚ projection in the Star Room and will take the viewer through the entire process from the planting of barley and hops to the beer’s bottling.
Laganaro talks about this project in the video below.
You can find all the informations in the website: www.theartofheineken.com.br